Doodles; love them or loathe them, they are only growing in popularity. But decoding exactly what their owners want, much less actually delighting them, can be challenging. In this class, Chris will discuss breaking the news of the dreaded “shave down” gently, realistic coat maintenance, and with the help of a living unicorn (a tangle-free Doodle in long coat), learn some quick & easy chunker tricks to add some style to the traditional doodle trim.
Over 60% of US pet business owners said worrying about making enough money keeps them up at night. With a reliance on manual, paper-based methods and increased market competition, the stress of making enough money is just one challenge pet businesses today face. DaySmart CEO, Jeff Dickerson will dive deeper into survey findings to share the state of the U.S. pet industry, as well as digital trends that are shaping the industry and how owners are leveraging technology to run and grow their businesses. This seminar provides great advice for pet business owners who are thinking about going digital.
Do you know the difference between convex and beveled shears? What about the variety of thinners available to you? Take your scissoring work to the next level and learn more about your equipment, from the basics through advanced tips. In this seminar you will learn about the variety of equipment available, how to take care of it and how to make it work for you. Explore the proper ways to select, use and maintain your equipment so that it endures the test of time.
Having trouble determining which shampoo bather system and methods will work best for you and your business? Learn the science and workflow process behind each of today’s most popular systems. Discover how to get the most from each system along with many proven tips that will save you time, money and aggravation. This seminar provides the most complete comparative evaluation and references on the subject today!
In this seminar you will learn how to take your Social Media Marketing skills to the next level, from optimizing your presence on the major social networks, creating sophisticated social marketing campaigns, to collecting crucial data that will help your business grow.
You will Learn:
Yorkies are a big part of the industry’s bread and butter grooming. In this seminar, Shannon will show you some tricks to spice up your pet trim to put the winning edge over your competition.
The ability to function effectively and maximize performance is crucial for any team. For long-term success, this seminar will help you learn to align with and empower yourself and those around you. Key strategies include improved communication and information flow, building trust and loyalty, goal setting and group focus, culture and community, accountability, and performance. This seminar is a check-up for yourself in communication and working with others—clients, co-workers, employees, and other pet professionals. Join Khris Berry for a fun and informative new set of skills designed to help you succeed.
Discover what is going on in the animal’s mind; why dogs and cats do what they do. Take a peek behind the eyes and journey on to a road map of the brain. When we understand the psychology, we are able to work with animals on a much deeper level. Grooming, training and just understanding pets becomes much easier when you are armed with this solid information.
Ever have that customer that doesn’t really know what they want? They give you no direction other than “make him look cute!” Macie will show you how to easily bring out every dog’s personality and find their signature “look.” Learn to give customers a cut that is easy to maintain without skimping on style. Every appointment will end with, “That’s exactly what I wanted!”
Ever notice a pattern among trainee groomers where they put all their focus into the finish work on outer legs, torso, and heads, while the finished effect was still scruffy and unkempt because they have completely ignored the undersides of the dog? Sadly, the undersides of a groom are not the most sexy or exciting, and rarely do they get much attention, but they are actually incredibly important to a well-groomed, well-finished and balanced dog. So, join us for this visually documented deep dive into armpits, groins, sanitary trims, paw pads, under-ears and all the other places in a groom not easily seen but very important - especially to the dog!
We all say to ourselves “It will never happen to me.” The worst-case scenario happens to you as a business owner. Are you prepared to handle whatever IT may be? Have you taken all the necessary precautions to not set yourself up for failure? Crisis management is essential in every business.
Incorporating cats into your boarding or grooming facility is no small feat! Let NCGI Instructor and Certifier Lynn Paolillo guide you and your staff through how to recognize, modify techniques and safely handle cats of varying temperaments and behaviors, plus choose services and products to create a cat-friendly environment. Learn how to utilize these techniques to add profit and broaden your service offerings to a whole new clientele!