If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them – no matter what trim style their owners select – should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Sue will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims.
The most important part of grooming is starting with healthy skin and hair. By understanding the science of what you do on a daily basis can make a difference for the health of the pet, happiness of the client, and the satisfaction of you in your profession. Knowledge is power!
Yorkies are one of the most common dogs walking into salons today. In this seminar, Shannon Moore, NCMG will demonstrate a quick and easy low maintenance trim that is stylish yet easy to execute. She will also briefly discuss coat maintenance and product selection to help you deliver that “just stepped out of the show ring” finish.
A well-working team can remove stress, increase profits and make running a grooming business fun. Hiring and keeping the right employees is very important in every business, so let’s take the stress out of getting and keeping good employees. It starts with the first interview and the employee manual. Today’s new laws are changing the way we should pay our employees. Paying strategies can make more money for the business owner AND the employee! Tips on keeping the employees you love and letting go those you don’t, and where to look for employees and alternatives to hiring more groomers will also be discussed. This class is also great for employees who are frustrated in their jobs.
Come join top Creative competitor, Cindy Oliver for a fun filled, live demo seminar on creative grooming! She will cover creative techniques you can implement in your salon to wow your everyday clients. Some of the topics covered will be temporary and permanent color, airbrushing, and detailing. So if you’re just dipping your toes into creative, thinking about competing, or anything in between - you won’t want to miss this class!
This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.
In this class, Angela will teach you techniques she has used to market to targeted areas and clientele, as well as the the difference in the pricing of her grooming salon and mobile grooming business.
“I don’t like dogs that look like they are standing on sticks, just because the owner wants the pet short,” says Lisa Leady, a top competitive groomer and Groomer Has It Star. “Groomers need to show some style and ability, even on a pet groom. Styling is becoming a lost art, and I want to show groomers that you can still give a pet a short trim while maintaining a great look, appeal and showing some skill.” Drop Coats can be trimmed so many ways so let Lisa get you out of your rut and into some stylish trims.
Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real life salon situations. Grab a notebook and leave equipped with responses to comments such as "I don't want my dog to look like...", "He's a rescue", "I don't like this haircut", "But they are cheaper down the street", "I need a discount because I have 4 dogs", and so many more. This fast paced and action packed hour promises to entertain and enlighten you!
The Fear Free initiative in veterinary medicine has been transformative. Veterinary professionals are seeing results where fear, anxiety and stress of pet visits to clinics are diminished. The pets are far better off, and clients are more likely to return. This is something that can be implemented by groomers and trainers, as well. Steve explains that many pets visiting vet offices or grooming salons actually feel as if they are going to die – literally. Then, the client gets “stressed out” even thinking about it and is not likely to see you. Besides, everyone wants to do what’s right for pets, to lower fear, anxiety and stress – and it can be done. Steve offers some information about why this is so important for the pet, not to mention for your business. And he offers a few tips on how to lower that fear, anxiety and stress – even before the pet arrives, as often all this begins in homes with Fear Free Happy Homes.
We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.
Understanding and utilizing some simple training and behavior techniques can really make the grooming experience better for both you the dog you’re working on. Fern will discuss some simple tips on how you can shape the dog’s behavior, enabling you to do your job while making the experience better for the dogs.
Tammy will demonstrate how to groom a pet Springer Spaniel for the everyday client using clipper, blade and thinning shear techniques, leaving the coat with a natural finished look. She'll discuss how to properly prepare the coat, giving bathing and drying techniques to help achieve a great finished product that you’re proud to have walk out of your salon. All of these helpful hints will be explained so they can be applied when you go back to your shop.
There are only so many dogs we can groom in a day! Rather than squeeze more dogs into your day, Shannon will discuss ways to effectively sell add-ons in your salon. Organizational techniques, efficient grooming, and add-ons are some of the topics that will be discussed in order to make more money in your salon.
Learn easy, simple and profitable creative grooming and accessories that you can do in your shop. Angela will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will set you apart from the rest.
Marketing is one of the most controversial subjects to date. What to spend money on for marketing. How to start a business with what branding. Is Facebook as great as they say? Should I use Google Ad Words? Marketing & Branding are critical to any business. You could be in a foreign country and see just the McDonalds golden arches and not be able to read anything but know you can get those delicious French fries! The question is how and what to do. Word of mouth is king but you still have to create an image and brand within your community for that to work effectively. Join us and learn some great ideas.
Are you intimidated by grooming poodles? In this class Kelly will go over some of the most important points on balance and breed profile to help you add elegance and style to your poodles.
At times, it does feel like we can all speak dog - but cats are from an altogether different planet. Domestic cats are great hunters, who, themselves, feel that at any moment they may be eaten. No wonder they have the seemingly “schizo-personalities” they do. While it may be very clear what a cat is communicating, often it is not obvious and may be misinterpreted, even by the experienced cat groomer. The misunderstandings lead to fewer visits to the groomer, and perpetuate myths about cats. Steve investigates feline signaling in depth, translating the non-verbal language of cats all from the perspective of how cats see the world.
How did Working and Herding Group dogs contribute to the development of modern human economic systems? What grooming techniques are right for these large, intelligent dogs with the natural, often heavy coats? Their grooms and coat types are diverse, far beyond their "Bath/Brush" only stereotype. This session will reveal the origin of all 7 groups of dog breeds, with special focus on the Working and Herding group dogs, and will help any groomer, from beginner to master, categorize coat types and learn the best strategies to groom each type. Learn what grooming tools and techniques are best suited for each coat type. This workshop will describe, breed by breed, the specific grooming needs of all the breeds and coat types in these two groups, while addressing the controversy and explaining the correct care of the most common and natural of all dog coat types: the Double Coat.
Asian Fusion is a very popular, innovative, one of a kind, "different" way of dog grooming. Olga will show you and explain how to make your or your customers’ dogs looks like a baby dolls, teddy bears or stuffed animals. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming.