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Thursday Programs

Business Matters

Melissa Verplank

In this four hour inspiring, business building program, Melissa shares her secrets of success; starting with how to make your business dream a reality and ending with how to make lifelong clients out of those customers you worked so hard for.

Hour 1) Life Is a Bowl of Popcorn

Opportunities are like kernels of popcorn. They abound for those who look for them. Do you have the mindset, determination, and dedication to fill your personal bowl? With over 30 years in the professional pet care industry, Melissa has seen her share of opportunities and setbacks with her own career. In this presentation, she will share with you many of her personal tactics that have allowed her to keep her bowl of popcorn extremely full.

Hour 2) Getting Down to Business: Creating a Plan

Did you know about only half of all new small businesses survive longer than four years? So how do you avoid the failure pitfall? Develop a plan. A business plan. A great business plan is one of the most effective tools for a small business owner who is starting, growing, and even managing a business. Melissa has had many businesses over the years and she has never entered a new venture without thoroughly researching the possibilities. She will help you discover the groundwork you need to do to draft your own business plan.

Hour 3) Employee Manuals are the Lifeblood of Your Business


Employee manuals. They can be daunting. No one wants to spend their weekend creating one. However, they are the lifeblood of your business. If you run a business in this day and age, you cannot be without a comprehensive employee manual. In this session, Melissa will go over some of the key areas that need to be addressed in every employee manual. She’ll also give ideas on useful templets and programs that allow you to create your personalized company employee manual in no time.

Hour 4) Finding Gold in Your Data Base

A new client is always more work than a regular customer. In most cases, it costs more to get them through your doors, they take more time to communicate with and you work harder to ensure you do a grooming service that will bring them back again. Have you ever thought about the value of your regular customer on an annual basis? Melissa talks about easy ways to increase your revenue stream. She’ll talk about ways to help your customers take better care of their pets that suit their lifestyle – and yours! And, she’ll share with you how to do it without adding any new clients to your existing client roster.

Round Faces

Lindsey Dicken & Veronica Frosch

Join grooming superstars, Lindsey Dicken and Veroinca Frosch as they style multiple different cute and easy faces on breeds like Shih Tzus and Maltese. In this four hour long seminar you will be sure to learn some great new tips and styles from these amazing groomers to take home to your shop.

Barkleigh Pet Professional First Aid/CPR Certification

Kristie Kingsland

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Developing Your Eye For Grooming And Conformation

Victor Rosado

This seminar takes you on a journey to develop the ability to study, understand, interpret, and transfer the breed standards into your styling techniques in a fascinating and precise way. Join Best In Show Winner, Victor Rosado as he guides you through some visual exercises to train your eye in order to understand and learn a series of principles that he has found necessary in the formation of the successful pet groomer, competition groomer, or anyone in the industry related to pet styling. These principles are not often offered in teaching programs and are available only in this unique seminar.

Thursday Evening

Going Mobile With Angela

Angela Kumpe

In this four hour seminar, Angela will teach you everything she knows about being mobile! Angela will cover:

Marketing and Pricing For Mobile

In this class Angela will teach you techniques she has used to market to targeted areas and clientele, as well as the the difference in the pricing of her grooming salon and mobile grooming business.

Scheduling for Mobile Grooming

Scheduling can make or break you in a mobile based grooming salon. In this class Angela will tell you how she successfully schedules for her mobile business; less time behind the wheel and more time behind the grooming table is key.

Add-on Services for Mobile Groomers

Add-on services can generate a lot of extra income without trying to groom more pets per day. In a mobile, the less time you spend driving the more money you make, so make as much as you can per stop. Angela will tell you numerous ways to make extra money with time savvy add-on services that clients will love.

The Certified Professional Groomer

Linda Easton

Introducing a new Professional certification for all groomers. Be a part of the worldwide wave of groomers working to set themselves apart. This is a unique certification for Safety, Health and Handling, which all professional groomers can complete. The groomer’s most important job is to keep the pets in their care safe and treat them with compassion. We will discuss handling tips for difficult dogs to make grooming easier and more efficient; safe restraint; and tips to work with difficult clients introducing industry standards for all groomers who demonstrate grooming safety and skills needed to perform the popular kennel trim or puppy trim. Learn how you can complete this certification in your own salon. All attendees will receive a participation award to post in their salon. This seminar will help you “change the conversation” with your clients and elevate yourself as a professional.

Asian Freestyle Grooming

Michell Evans

Asian Freestyle Grooming is all the rage! Michell Evans - The Grooming Tutor will teach you the latest techniques. She will teach you the fundamentals of how to create the caricature styles that define Asian Freestyle trims. Asian Freestyle can be applied to any breed or mixed breed. Get ready to bring some creativity back into your daily grooming routine.