All American Grooming Show information coming soon!
*Last years info below

Friday Programs

Groomer’s Business Summit: From Startup To Seasoned Professional; There’s Always Something To Learn!

Teri DiMarino

Let’s face it. Do we ever really know everything there is about running a business? There is always room for input and this all-day, four session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit.

Part 1 (1 Hour) Creating the Ideal Grooming Salon:

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state of the art, grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage”. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords as well as making retail work for you.

Part 2 (1 Hour) Marketing Your Business:

Who are you? What makes you and your business different from the others? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and defining your image to mission statements, business cards, brochures and advertising, doing it right, the first time (or second) will come easier after sitting through this seminar.

Part 3 (1 Hour) The Paper Chase:

Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

Part 4 (1 Hour) Pricing, Percentages and Profits:

Teri will share her business savvy and expertise on running a lucrative salon. “What do I need to consider before setting my prices? How do I raise my prices? What are my margins? Am I making a profit? Why are my employees making more than me?” These, and a lot more questions, will be answered to help keep your salon productive and profitable.

AKC Salon Certification: Safety In The Shop

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

CGA Salon Semi-Permanent Color Certification

Lori Craig & Angela Kumpe

In this 4 hour class you will be shown step by step tutorials on how to properly apply dye for different desired effects. This will cover numerous aspects of dye application including; how to dye a design on short coats and on a carved coat, how to prevent color bleeding, proper rinsing, proper products for different coat types, how to get desired colors and how to use stencils with dye.

Once the demonstration and tutorial portions of the class are finished, each student will be required to participate in a hands-on application test. No dog is needed for this test, the instructors will supply dogs and/or faux fur for the testing.

From The Tip Of The Nose To The Tip Of The Tail - Cat Grooming Made Easy

Kimberly Raisanen

Did you know that you can be successful in cat grooming without ever picking up a clipper? Have you been limiting the amount or declining the calls for cat grooming because you didn't know how easy it can be?

This brand new seminar will walk you through step by step of prepping the cat for the bather or groomer. This class will benefit your bather or groomer showing them how to utilize the skills they already have and how to apply them to cats. The New 2016 The Puff and Fluff Full Bath and Dry video will be viewed and discussed in class. The necessary tools and equipment safe to use on and around cats will be discussed and demonstrated.

Mixed Breed Mania

Bread & Butter Grooming: Mixed Breed Makeover

Kathy Rose

Kathy has been perfecting mixed breed styles for more than three decades at her salon. Learn how to create stunning styles that conform to each dog’s structure and suits the personality of both the client and the dog. Kathy will turn ordinary mutts into extraordinary pets to be proud of! Learn how to adapt breed profiles from purebreeds to create gorgeous mixed breed hairstyles.

Mixed Breed Makeover

Jonathan David

In today's world of dogs there are so many popular mixed breeds that frequent our salons. Deciding what style to apply to these unique looking pets can be challenging. In this one hour demonstration style seminar, Jonathan will discuss coat types, conformation, and camouflage grooming to mimic known styles of similar pure breeds or to create an entirely unique look to compliment each individual dog. Jonathan will also discuss utilizing various tools and products to accomplish the best style for even your most discerning customer.

Super Styling The Mixed Breed

Jay Scruggs

Jay will teach different thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to an average looking dog. She will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.

Low Maintenance Mixed Breed Grooming

Sue Zecco

We see so many varieties of mixed breeds in our profession. Be creative! Sue will discuss everything from your good 'ol Teddy trim to making your dogs look like breeds they're not. Give your client’s special pet a unique look. Keeping balance and remember, low maintenance is the key to happy clients.

Friday Evening

It Starts With Skin

Michelle Knowles

This is a two part series that discusses the science of skin and coat and in the first part of this two hour seminar Michelle will cover Foundational Skin Science. This is the science behind how pet skin processes work and why this is important to groomers. She will cover healthy Short, Medium and Long coats. In the second hour, Michelle will discuss Skin Therapies and will build on the foundation of healthy pet skin knowledge and prepare you for real solutions to our most frustrating pet skin issues.

Super Short Styles

Sue Zecco & Jay Scruggs

As professional stylists we hate to hear those words "take it all off". This is one phrase that takes most of the creativity and expertise out if our job. In this seminar, Sue and Jay will show "short styles" that still represent your reputation as a stylist. This seminar will include quick tips to do nice, short trims on drop coats and curly coats without shaving the pets with a blade. This is a must see for all stylists!