All American Grooming Show information coming soon!
*Last year's info below

Friday Programs

Mixed Breed Series

Cute, Easy Styles to Make over Those Mixed Breeds

Cheryl Purcell

So a new client comes in for the first time with their mixed breed and says “Just make her cute”. Cheryl is here to help you come up with cute and easy trims for each dog. Cheryl won her fist competition with a mixed breed, took her first medal at Intergroom with a mixed breed, and is a winner of the Taxi Memorial for best expression on a mixed breed. Whether it’s a mixed breed or a purebred in a non-traditional trim, Cheryl will help you. There will be before and after photos and live demos.

Mixed Breed Makeover

Jonathan David

In today's world of dogs there are so many popular mixed breeds that frequent our salons. Deciding what style to apply to these unique looking pets can be challenging. In this one hour demonstration style seminar, Jonathan will discuss coat types, conformation, and camouflage grooming to mimic known styles of similar pure breeds or to create an entirely unique look to compliment each individual dog. Jonathan will also discuss utilizing various tools and products to accomplish the best style for even your most discerning customer.

Super Styling the Mixed Breed

Sue Zecco

Sue will teach different thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to an average looking dog. She will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.

Putting Personality in Shih Tzu and Mixed Breed Heads

Lisa Leady

Do you have problems getting that right look on the little characters you are working on? If so, Lisa will show you some different ways to capture the best look for the dog you are having difficulty with. Come see if you can learn something new or even add suggestions for others!

A Day with Olga

Olga Zabelinskaya

In this four hour seminar, Olga will walk you through four different grooming demonstrations, each showcasing her unique styles and techniques. Come spend a day with one of the top groomers and learn trims that can be executed in your own salon!

Hour 1) Bichon: From Show to Pet Trim

If you were able to choose someone to teach you Bichon grooming secrets, you would probably pick Olga. She has won some of the top grooming contests with her Bichon and has groomed them for the conformation ring for years. In this seminar, Olga will demonstrate how to balance a dog, avoid common mistakes, and create the soft expression of the Bichon.

Hour 2) Poodle Olga's Way

In this demonstration Olga will go over her tips and strategies to create a cute trim in no time at all. She will show you what tools she uses to make her grooms efficient and give an overall nice finish.

Hour 3) Mixed Breed with Asian Flare

Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stuffed animal. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that's a drop coat or curly coat and create a mixed breed masterpiece.

Hour 4) Drop Coat

In this seminar you will watch Olga take a drop coat and transform it into a cute and trendy trim. She will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs. This is a traditional trim that clients will love and it can be modified shorter for low maintenance.

Taking Care of Business

Khris Berry

Business ownership and management can be a daunting venture for any pet professional. This series will teach you to care for your business by addressing common issues, offering valuable insight, and provide thought-provoking discussion about what it takes to operate a Pet Service Business in 2018. Each hour is a stand-alone seminar addressing a core area of business ownership. Get answers to your greatest challenges and leave feeling ready to focus on your Pet Business!

Hour 1) Employee Care and Keeping

Hire, Train, Motivate. Finding, cultivating, and hiring employees is an obstacle faced by many Grooming Salon owners and managers. This hour long seminar will help you learn how to find, maintain, and manage employees. From paycheck to performance, from handbook to contracts, common pitfalls and questions will be addressed.

Hour 2) Animal Care and Keeping

As a pet professional, creating a safe environment for animals is a cornerstone of your business. We will identify safe practices, learn to reduce pet stress, injuries, and illness all in one focused setting. Learn to write and implement Animal Advocacy plans and create your own safety protocol.

Hour 3) Financial Care and Keeping

Whether taking care of your financial future or that of your employees, addressing the health of your business financials is critical for success. This hour long seminar will allow you to workshop on selecting financial providers, build budgets, examine expenses and ratios, and safeguard income.

Hour 4) Facility Care and Keeping

Whether you are mobile or land-based, you will learn to apply employee, customer, and animal friendly designs to your facility. Existing facilities can rethink and rejuvenate their work space; new facilities can learn to incorporate modern design elements that are people and pet friendly. Real-life information such as maintenance schedules, tenant/landlord relationships, and the bare necessities of business are among the topics discussed.

Dog Behavior Bootcamp: Need to Know Basics for Pet Care Professionals

Fernando Camacho

The more you understand the dogs you work with, the better your job will be and the happier your clients will be (both human and canine). In this series, Fernando Camacho will educate you so you can better communicate with the dogs you encounter, be able to improve some of their behavior issues, and increase their quality of life.

Hour 1) Understanding Dog Communication

Learn the language of dog so you can better understand how dogs are feeling and finally know what they’ve been trying to tell you all this time. We’ll look at lots of video footage and discuss what’s going on with the dogs so you can read and work with dogs better.

Hour 2) Working With Shy, Anxious and Fearful Dogs

Timid dogs require very special interactions if you want to gain their trust and help them overcome their fears. In this seminar, we’ll go over how you can make shy dogs more comfortable and the exercises you can do to help them overcome their fears.

Hour 3) How To NOT Get Bitten By A Dog

Most dog bites are actually our fault - not the dogs. Learn exactly what you need to do to create good interactions with dogs that encourage positive encounters and keep all those pointy teeth off you.

Hour 4) How To Treat Common Behavior Issues

Discover how to address the most common problems that people have with their dogs, including jumping, barking, chewing and digging. We’ll talk about how you can identify the cause of the behaviors and how to address each one.

So You Think You're a Cat Groomer?

Lynn Paolillo

There is so much more to cat grooming than just nail trims and a quick shave down! Join NCGI Certifier and Certified Feline Master Groomer, Lynn Paolillo in this 4-part seminar series to see how much you really know about cats. Dive into the world of feline expertise and get serious about cat grooming. This class will include handouts and culminate with an extensive handling techniques live demonstration.

Hour 1) Before Grooming the Cat

A successful cat groomer is a problem solver. Every cat grooming appointment must be tweaked in order to ensure a safe and low-stress experience. In this seminar, Lynn will walk you through the initial client interview, what questions to ask, what to do about red flags and how to adapt the grooming process before you have even taken the cat out of the carrier.

Hour 2) How Well Do You Know Cats? Part 1

Did you know that the cat’s breed and even color can affect its behavior, coat texture and even grooming needs? Plus, every groomer should be knowledgeable in common illnesses and conditions that affect cats. During this seminar, Lynn will cover breeds, color terminology and common health concerns to help you establish yourself as a cat expert!

Hour 3) How Well Do You Know Cats? Part 2

It is common for groomers to consider cats “unpredictable.” They have sharp nails, sharp teeth and can do a lot of damage very quickly. In order to keep both you and the cat safe during the grooming process, you will need to become a cat detective! Join Lynn in this lecture to learn about feline temperaments and body language so you can decode cats like a pro!

Hour 4) Handling Techniques for Cat Grooming

Cats can be tricky to work with, and what happens if you groom by yourself, or your assistant calls out at the last minute? Learn about working with a cat's body style, anatomy, and behaviors in order to choose the appropriate handling techniques and grooming services for each cat, and how to execute these techniques by yourself. This lecture includes a live demonstration.

Friday Evening

Just Heads

Cheryl Purcell

Anyone can do a #7 all over a pet but if you know how to make a cute head, clients are overjoyed. Learn how to groom the heads on multiple breeds in this seminar. Cheryl will teach you her techniques on achieving that WOW factor no matter what length the body is trimmed in. There will be a slide show with videos clips and a live demo.

Pet Photography for Social Media

Ren Netherland

Are you looking to post photos of your furry clients to your social media pages but aren’t sure where to start to get that perfect picture? While most photographers make it look easy, it takes practice and a few tricks to get the best picture of a pet. Come and learn some photography techniques from an industry professional. Ren will teach you different techniques for lighting, choosing a background, getting the pet’s attention and much more.

What Products Should I Use?

Dr. Cliff Faver

Confused about what products to use? How do you pick? Could my products or what I am doing actually be causing some of these skin issues? We will cover the science of what the skin and hair needs and some common sense methods of evaluating products. Let us take the some of the guess work out and put the “why” in choosing products. Let’s make the goal of healthy hair and skin more than just clean.