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Friday Programs

Canine Massage Certificate Course

Malissa Conti-Diener

Join Malissa Conti-Diener in this certificate class that will show you how to add pet massage techniques to your current grooming business. She will cover anatomy & physiology, touch points and how to utilize them, basic tub and table massage techniques, reflexology and acupressure. Learn how to calm and balance the pet before, during and after the grooming session.

The first hour of this course will be an intro to pet massage and will cover the history and importance, canine anatomy & physiology, basics on the skeletal and muscular systems and safety for the pet and the practitioner. The second hour will go over massage techniques, the four foundation strokes of massage, and touch points for calming and relaxing the pet. The third hour of this certificate course will review reflexology and acupressure, tub massage techniques, and table massage techniques. The last hour of this course will go over the business side of enhancing your spa services with pet massage and adding pet massage to your services.

Groomer Assistant Certificate Course

Michell Evans

In this six-hour course, Michell Evans, The Grooming Tutor, will cover everything you need to know to advance from Brusher Bather to Groomer Assistant. A reliable, skilled Groomer Assistant is one of the most valuable assets in a grooming salon. Job security and higher pay are just some of the many benefits you should expect with the improvement and advancement of your skills, productivity and professionalism.

Michell will cover professionalism, customer service, partnership and team member skills, as well as advanced bathing techniques, medicated shampoo applications, ear plucking and cleaning, and anal gland expression. She will also cover advanced drying techniques, starting with high velocity drying and moving onto fluff drying, dematting and deshedding.

You will learn how to perform all aspects of a “Bath and Tidy,” starting with compliant and noncompliant dog handling techniques, as well as trimming of pads, butts, genitalia, eyes, ears, tails, bangs, chins, underlines, feet and pants, and nail clipping and filing. Also included will be anatomy, basic clipper and scissor techniques, applications and selections, as well as brushing, combing, grooming aids and much more.

Even if you are already performing the duties of a Groomer Assistant, this course is a good refresher. It is certainly an excellent building block toward becoming an expert Groomer Assistant! To receive a certificate for this course, attendees must be preset for all six hours of this seminar.

Creating the Ideal Grooming Salon

Teri DiMarino

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time- and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage.” High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

Providing Excellent Customer Service, Without Being a Doormat

Chris Anthony

Customer service has come a long way, as has customer expectations. We want to please our customers, but how to do this without letting them walk all over us? Is it even possible? An even better question might be, how would this even be accomplished while maintaining a polite, professional demeanor? You’ll learn how to determine when to go that extra mile and when to stand firm. In this class Chris will talk about how to cultivate the customers we want, and help the customers we have appreciate us without succumbing to telling them exactly what we think.

Building the Perfect Schedule

Angela Kumpe

Do you have days where you wonder how you will survive? Days where you are too busy and overwhelmed? Days where you wonder how you will stay open because you are slow? Never know what your schedule will be like next week or next month? Have clients that come every few weeks, then some that come once a year? Angela Kumpe will tell you how to take control of your schedule. She will tell you how she totally changed her own business and how you can too!

Add-Ons and Pricing

Joey Villani

In this one-hour class, Joey will go over the five must-do’s in order to run a professional, profitable and efficient salon or mobile operation. He will cover advertising, organization, professionalism, pricing and continued business through rebooking.

Great Grooming on Drop-Coated Breeds

Jay Scruggs

We see more drop coats in our shop than almost any other coat type. Each drop coat has a different texture. No more using scissors on a drop coat! In this demonstration, Jay will show you how to get a more natural look by using snap-on combs and thinning shears. Whether you groom Lhasas, Malteses, Yorkies, or Shih-Tzus, this demo will help you achieve better results with the use of new tools and the right pair of thinners. He will discuss how thinning shears help as a key part of a groomer’s toolbox. Jay will also discuss which thinning shears to use on different coat types. This pet trim will be short yet stylish while still leaving a natural finish.

Drop Coats from the Blue Lagoon

Blake Hernandez

In this hour-long class, watch Blake's creative take on a salon staple—the Shih Tzu! This style is fun and creative and EASY to maintain for pet owners. Think of it as the Mullet for the aristocrat; business in the front, eleganza in the back. Blake will show you how to turn fur into scales and make this pup a mermaid-inspired pet.

Grooming Straight, Flowing Coats

Victor Rosado

Improve your techniques to prep and care for the long-coated breeds and get an easy guide to work properly with this coat type as it should be. We understand grooming is not always about short sassy trims; some breeds require minimal trimming. In this seminar, Victor Rosado, ICMG NCMG, will teach you what to do…or what not to do with this coat type. Victor has dedicated years of grooming long, flowing-coated dogs and has developed some tips and tricks that will help you when you have long flowing hairs on your grooming table.

Drop Coats with Jonathan David

Jonathan David

Drop coats can be a challenging groom to tackle. Join Jonathan in this session dedicated to mastering drop coat breeds as well as mixed breeds with similar hair. Jonathan will cover the use of thinning shears for layering and using snap-on combs to achieve a cute and manageable look that even the most discerning client will love! Jonathan will also share his technique for achieving a beautifully layered round head and face.

Friday Evening

Groomer Assistant Certificate Course (Continues)

Michell Evans

Rollin 25 years with Adriane’s Groom and Go

Adriane Pope

In this entertaining mobile seminar, lean how to have some fun as a mobile groomer and how to keep the same clients happy for years to come. Also, Adriane will cover some of the pros and cons of scheduling your way around all the different neighborhoods. So, let’s talk mobile!

Grooming the Difficult Dog

Sue Watson

We all get them. You know the ones no other shop will do—the dog that gets passed from shop to shop. Sue doesn't pass those dogs to anyone; she grooms them! Sue will show you handling techniques that will help you groom these dogs too. These clients will love you forever. She will show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.