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Friday Programs

Pet Professional's Business Makeover: Marketing, Management, Money And Media

Khris Berry

Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business!

Hour 1) Marketing

How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow!

Hour 2) Management

Learning to manage people effectively is a hallmark of great leaders. Learn tips to manage employees, clients and more in this information packed seminar.

Hour 3) Money

How do you create a viable self-sustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue.

Hour 4) Media

This class will offer insights into getting the most from your media choices, avoiding pitfalls, and making bold choices to set yourself apart from competitors. Learn to flex your business muscle by using many forms of media.

Handstripping With Mr. Terrier

Scott Wasserman

If you mention Terriers in the AKC circuit, Scott Wasserman is a name that comes to mind. Join him as he discusses tools and the proper hand stripping techniques that can be used in practical applications in your salon. From harsh coated terriers to sporting dogs, and even those mixed breeds, Scott will share his knowledge on successful hand stripping, ending with a live dog demo.

Hour 1) Understanding the Theory of Hand Stripping

This segment covers hair anatomy, why we hand strip and choosing the right tools for the job.

Hour 2) Technique

This session discusses the technique of hand stripping and covers the steps for staging a coat, rolling a coat and working furnishings, etc.

Hour 3) Patterns, Puppies & Pricing

This segment covers patterns, grooming puppies and elderly dogs. Pricing and marketing will also be discussed.

Hour 4) Hand Stripping demo

The last hour will feature a live demo in a wire coated dog.

Difficult Dog Series

Difficult Dog Days With Tammy

Tammy Siert

Have you ever felt stressed the minute you see a particular dog on your schedule? Is this dog difficult? Is the client difficult? Tammy will give you tips for dealing with these difficult dogs and client. Learn how this can actually help your bottom line by advertising that your experienced in handling dogs that require special needs. Whether it’s a dog that bites and hates grooming or a old dog that can’t stand. Tammy will help you understand the signs that dogs give and techniques to help make their experience the best one yet.

Working With The NO NO Bad Dogs!

Lisa Leady

Working with no no bad dogs can be a stressful feat, not only for the dog, but for the groomer as well. Sending a dog home unfinished isn't the answer. If you want to learn how to groom this type of dog, this is the seminar you don't want to miss. Lisa will teach you techniques on how to get through a no no bad dog.

Grooming The Difficult Dog

Sue Watson

We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.

Table Technique: Alternative Techniques For Handling Pets

Cheryl Purcell

Cheryl will show you tools and handling procedures to use with unruly pets. For instance: how to hold a foot to do nails or shave pads, how to hold a head still to get a cute finish, and more! This is not a seminar on how to handle aggressive pets, it is on how to work with young pets, old pets, and the untrained in order to make their life and yours easier.

Science Of Skin

Dr. Cliff Faver & Suzanne Marchetti

The Science of Skin is a four part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and skin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.

Hour 1) Short Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discusses the short coat and its anatomy, specific skin and hair needs, skin problems specific to the short coated pets and the best ingredients to use to get optimal health and beauty.

Hour 2) Medium Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discusses the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty.

Hour 3) Long Coat

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discusses the long coat anatomy, the specific needs of the long coated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.

Hour 4) Therapies

Do you see pets with allergies, bacterial infections, excessive itching, dry, flakey skin, fungal/yeast infections and parasites but don’t know what to do? During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.

Rockin' Some Creative

Cindy Oliver

Come and watch a creative design come to life in just a few hours! From blank to minimal color, all the way to the finished masterpiece. Learn how to create a design, step by step, during this live demo with top creative groomer, Cindy Oliver. Carving, Coloring, Scissoring, Styling, Detailing, and more; you won’t want to miss this!

Friday Evening

Whose Got Your Back When Reactions, Outbreaks And Injuries Happen?

Dave Campanella

Salon injuries and accidents happen. It’s not a matter of “If” something goes wrong, but when, how often or how severe. Confidently assess what has happened, know what to do next and stop repeat occurrences. Dave presents simple methods, facts and resources to face and resolve challenges professionally. Dealing with Clients, Product Manufacturers and Veterinarians can often be more challenging than what actually happened. Know what to say to clients, what to ask when reaching out to manufacturers, and how to score points with Veterinarians. No one gets thrown under the bus ever again.

Show Styles Equal The Best Pet Styles: Focus On The Poodle

Lara Latshaw & Heather Hudson

When you understand the ins and outs of a show styles you will improve your pet grooming. Customers may not know what you've done, but they will see the difference! Heather and Lara will discuss understanding breed standards, the structure of a Poodle and corrective grooming. With this information you can make a dog with less than perfect structure look their best. They will also share tidbits they've learned through competition grooming that has helped them in their salons with regular pet grooming.

Mobile: The Good, Bad, & The Ugly

Brett Wilson

Mobile is all the rage these days. What better way to groom less and make more? However, mobile comes with its challenges and obstacles. Let’s discuss the pros and cons of mobile and how it relates to 1) Routing 2) Maintenance 3) What to Charge 4) Adding Additional Units 5) REBOOKING! Whether you have a mobile currently or are looking to begin mobile, this class is for you. Learn some tricks and tips to more effectively operate your mobile business and enjoy the luxury of a mobile schedule.